# identity.md

## Organization Overview
- **Company Name:** Love Good
- **Mission:** To redefine healthy snacking with delicious high-protein, low-sugar bars that satisfy and fuel potential.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2017. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Suzie Yorke, Founder and trailblazer on a mission to redefine healthy snacking. (Relevant link: [Our Story](https://lovegoodfats.com/pages/our-story))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to creating delicious, low-sugar, high-protein, keto-friendly, high-fiber, and gluten-free snacks that empower consumers to achieve their potential.

## Operations & Structure
- **Business Model and Operational Approach:** Produces and sells low-sugar protein bars and snacks, emphasizing keto-friendly, high-fiber, and gluten-free attributes, with a focus on direct-to-consumer sales including free shipping.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.